Xbox and Rock the Vote have partnered up in order to reach out to young voters through the Xbox community. Starting August 25th – the same day as the first day of the Democratic National Convention - Xbox 360 owners will be able to register to vote, participate in presidential polls, and voice their opinions to the presidential candidates through Xbox LIVE, a community whose members reach 12 million. Said Heather Smith, executive director, Rock the Vote: “To realize our goal of registering 2 million young Americans by this fall, we need to go where young Americans are, and there’s no doubt in our minds that many are on Xbox 360 and Xbox LIVE.”
I remember in the past Rock the Vote was involved with MTV, but I don’t ever remember seeing them actually go seek out young voters through a gaming platform before – that is definitely a first. And how creative! I went and checked out the Rock the Vote homepage to see where else they were besides Xbox, and it turns out that they’re on YouTube, facebook, and flickr, too. (Hmm, someone should tell them about Twitter.)
Comments have been closed since this content was published more than 30 days ago, but if you'd like to send us feedback you can Contact Us.