Unicorn Media, a Silverlight-based music/video-streaming service, launched at this year's SXSW conference. The service gives artists a way to offer their music and video content for high-quality streaming while participating in ad-based revenue sharing. The media that Unicorn Media offers will only be pro-quality or near-pro quality -no fuzzy videos here.
The bands and video producers featured on the site will be contacted by the company in advance and will have to sign a distribution deal to be featured, but it's non-exclusive, so the artists can still put their content out on other services, like iTunes, or on their own site.
Artists using Unicorn can upload as many high-def files as they want and the videos they upload will have integrated advertising. Because the ads are built with Silverlight, the content producers can determine how many ads they want and where they should fall. Once online, Unicorn sends artists a monthly check based on traffic and CPM for the ads.
Right now, the site is streaming only, but downloads will be available soon.
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