At CES, Ford CEO Alan Mulally unveiled a new version of the SYNC technology. Although SYNC has been around for awhile, the newly upgraded version now includes features like personalized news, traffic reports, and turn-by-turn directions that use the vehicle’s audio and radio system. SYNC also works with mobile phones to enable hands-free calling and media control.
The new services will come without a monthly subscription fee for the first three years. (Years! Not months – years!) When you customize Sync, those customizations will stay with your phone and are able to be used in other Sync-equipped vehicles, so you never have to start from scratch when buying a new car.
To take advantage of the service, SYNC users simply pair their Bluetooth-enabled phone with SYNC and activate the service via www.syncmyride.com.
You can get the new version of SYNC on 2010 vehicles from Ford, Lincoln and Mercury.