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IE9 and Privacy: Introducing Tracking Protection

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In this video let’s look at the increasingly important topic of privacy online through the lens of a consumer concerned about being tracked on the web.

Today, consumers have very little awareness or control over who can track their online activity. With the release candidate:

  1. IE9 will offer consumers a new opt-in mechanism (“Tracking Protection”) to identify and block many forms of undesired tracking.
  2. “Tracking Protection Lists” will enable consumers to control what third-party site content can track them when they’re online.

More info: http://blogs.msdn.com/b/ie/archive/2010/12/07/ie9-and-privacy-introducing-tracking-protection-v8.aspx


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  • 1. Does this work for microsoft tracking crap too or is that on a special ignore list that prevent blocking of microsoft owned sites/products ?

     2. This sound very similar to ad-blocking, how exactly is this different then that ?

  • Giorgio Sardogioker84 Sr. Director (Microsoft Corp)

    1.     Microsoft has a long-held belief that people should have choice and control in how their personal information is used on the internet. You can read more here.

    2.     From the official blog post: One potential downside is that some web site publishers and developers already have concerns with large numbers of visitors blocking some of the content today (usually ads). We understand this concern and have provided several ways to deal with this issue. First, this functionality is opt-in, and by default consumers’ experience will remain the same as it is today, unless they make a decision to change it. Second, any site can make available a Tracking Protection List that creates exceptions (via “OK to Call” items) for external content that   provides the full experience of the site. This TPL provides transparency to the consumer about the additional sites he will visit and share information with. Third, a site can pull external content into its own domain, so that a consumer has no need to call external sites. Lastly, networks of sites and associations can work together to create a TPL that they recommend broadly to consumers. We designed the feature so that there are ample opportunities for all the constiuencies to engage in a manner consistent with their priorities and point of view.

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