South by Southwest puts Austin in its place

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The South by Southwest conference series descends on Austin every year, and never before has the Interactive element made as much noise as the rock n’ roll kids.

As the lone evangelist to attend, David Shadle summed up it up: “If one was to pickup the internet, give it a good shake and dump it out, the result would be SXSW – the largest gathering of people influencing the way people interact with technology, media and each other.”

The highlights include Ze Frank making an Elvis-esque appearance as the Web Awards MC, leading up to the last episode of The Show. The award for our jealousy award goes to Caesar, who had the distinct privilege of playing the new Queens of The Stone Age album and shared out the single to everyone who was packing a Zune.

Twitter was at SXSW, in the sort of way that locusts were in Egypt low these many years ago. The frequency of updates to the Twitter – SXSW 2007 page, combined with the influx of new users to the social communication service, was enough to grant it phenomenon status; Friends Swap Twitters, and Frustration says the Wall Street Journal.

The official SXSW coverage site has collections of short videos and MP3s of panel discussions that will get released over the next few months. If you only listen to one of these, make it Bruce Sterling’s SXSW Rant, as you’ll always get the most enlightening opinions from a, “Visionary in Residence.”

Nick White relayed the report from Greg Amrofell of the Windows Vista team, “Some people have asked why we wanted to go to SXSW. Apart from the obvious answer (that it's the most fun you can legally have in Texas), it's really the perfect place to showcase Windows Vista and its strengths in mobility and multimedia. Whatever you create and wherever your creativity takes you, Windows Vista makes it easier and more fun.”

Wired’s blog Listening Post has a great collection of musical coverage from the week, including their picks for the Best YouTube Videos of SXSW07.

The Discussion

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    This years SXSW was by far one of the best ever on so many different levels. If you've never been I highly recommend attending next year. Dan Rather speaking during the interactive portion was of my fav's.

    As for the music portion where to start?

    Public Enemy playing for free at Auditorium shores is probably #1

    DJ Revolution @ the Childrens Art Museum another free show and free Heiniken all night long was nice.

    Bloc Party @ Stubbs

    Sorry that I missed RJD2 as well as CMON and Kypski among others. There was just so many great events this year that it was hard to catch them all even if you made out a list. I remember I was texting my dj friends on Sat and it was basically like this:

    scratchex: where you guys at?
    X: we're at the free scion event
    Scratchex: omw

    Y: where you at?
    Scratchex: scion, heading to fader!

    X: we're heading to Mastadon on Town Lake it's free!
    Scratchex: sonuva OMW!!!

    Y: where you at now?
    Scratchex: mastadon, meet us at Plush afterwards, Table manners Crew is playing for free!
    Y: Oh hells yeah! we're at Lucky Lounge having drinks...we're OTW.

    That was just 1 day of the madness so for you folks that have never been I highly recommend you attend SXSW 08, you'll have a blast! I know I did.

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