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Kirk Evans talks with Stephen Fleece and Ramesh Shanmugam from Cognizant. We discuss the work that Cognizant did with TMForum and the Content Encounter Catalyst project, showing how to deliver contextual ads through a video on-demand ordering experience. Through the use of standards and interoperability, Cognizant was able to provide a Windows Media Center and Windows Mobile experience that allows you to order videos on one experience and, through the capabilities of DRM, watch the video on another device.
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