"Everyone of us knows how to develop software, but as an industry we don't know it!" or so Ivar Jacobson argues. Software engineering is severly hampered today by immature practices.
I got chance to talk to the great Ivar Jacobson backstage at Architect Insight about his work in software engineering from his pioneering work with RUP, to ESSUP and more recently with SEMAT (Software Engineering Methodology and Theory).
For more info on Architect Insight 2010, including presentation slides and videos go to