My Startup in 60 Seconds: B2U Project

Play My Startup in 60 Seconds: B2U Project
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New B2U LogoSneha Jayaprakash, founder of the Bystanders to Upstanders (B2U) Project shares with us her startup story and describes her non-profit organization that she and her partners created with the help of Microsoft's Imagine Fund


B2U Project - Bystanders to Upstanders

Promoting volunteer work through the power of social media and game design. Everyone has the power to make a difference.


It is our mission to empower people in their daily lives in such a way that they realize the impact they can have towards any one good cause. Tackling larger societal problems all starts with allowing people to acknowledge the power that they have within their own communities. Global change begins with the individual and in the smallest day-to-day ways. We aim to evoke and harness that power and share just how much of an impact it can have.


Bystanders to Upstanders is a mobile app designed to combine the best of social media and game design in order to promote community service. Our team knows that making the move from bystander ("A person who is present at an event or incident but does not take part," according to New Oxford American Dictionary) to upstander can be challenging, and we want to make it simpler, easier, and more fun.

After winning Microsoft's Challenge for Change competition and being accepted to Microsoft's Imagine Fund, the team behind the B2U program is currently working on getting the imagined app onto the market.


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