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Bruce Kenny, VP Development, describes how WebTrends innovates on Software plus Services (S+S). He talks with Bruce Kyle, architect evangelist for Microsoft to explain how WebTrends provides both on premises and hosted solutions. WebTrends is a leading provider of web analytics and consumer-centric marketing intelligence solutions. He describes how the S+S architecture provides a natural way to market the multi-tenant that incorporates business intelligence and customer relationship data and explains how the S+S architecture lends itself to customization by WebTrend partners.
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