The journey to modern practices requires an organization to transition from decision making based on leadership and experience to a culture of data driven decision making. This change that spans process, technology and culture shifts. In this experience report, Erik will present a number of examples that Microsoft teams have been used to make this transition. He will cover what was done organizationally, what was done with technology, and what the outcome and learnings have been. Understand the importance of an optimized build, measure and learn cycle including the value of experimentation systems, robust data platforms and how Microsoft technologies can enable your organization to get to data driven decision making.