Session
Real-Time Scoring to Improve Personalization with Adobe Experience Platform
with Kalaiyarasan Venkatesan
For an Insurance company, we generated real-time sales predictions for anonymous, unknown website visitors using Adobe Experience Platform. We discuss how we used Adobe Experience Platform and Data Science Workspace services to provide brands with the ability to use ML Models to score customer behavior in real-time to personalize and contextualize personalization in order to increase conversions.
For an Insurance company, we generated real-time sales predictions for anonymous, unknown website visitors using Adobe Experience Platform. We discuss how we used Adobe Experience Platform and Data Science Workspace services to provide brands with the ability to use ML Models to score customer behavior in real-time to personalize and contextualize personalization in order to increase conversions.
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