Understanding Customer Patterns: Instrumenting an App for Telemetry and Analytics

Without telemetry, your app is flying blind! While the Windows Stores provides ratings, reviews, download/purchase history, and crash dumps, telemetry and analytics reveal what your customers are really doing within you app. This answers many questions about how engaged customers are with various app features, the success of your monetization strategies, where you should focus future investments (quality, performance, and feature updates), and how well your app is serving your business goals. In this session we'll explore best practices for instrumenting an app to collect the telemetry you need and using available third party analytics services that consolidate the data and provide actionable insights.