This talk describes three common (and poorly understood) UI design traps that can cause significant pain and frustration to users. Traps are introduced using several real-world examples, along with the psychological principles underpinning them. Guidance is provided on how to detect and prevent them in your designs. The examples shared in this talk come from an award-winning heuristic evaluation tool: UI Tenets + Traps, a proprietary heuristic evaluation tool that distills nearly 100 years of UI research and best practices.
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Event HomepageBuild 2014
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