Acquire, Engage & Monetize: Using the Windows Smart Monetization Platform

Play Acquire, Engage & Monetize: Using the Windows Smart Monetization Platform

The Discussion

  • User profile image

    Speaking about success, there are a lot of problem with the Windows Store and Dev Center! A Quick Overview:

    1.) Not possible to select All time and custom data ranges in the Reports. The DevCenter missing these very important features!
    I can hardly understand why don't you not able to put the "All time" to the reports after one(!) year? It is a bad joke!

    2.) Reporting and analitics data broken on every 2 weeks. Every 2-weeks there is reporting issue in the past 5 years (!!)
    I can hardly understand why don't you not able to create a stable reporting after 5 years!? Google Play Developer Console and Google AdSense were able to create a stable and reliable reporting for apps and ads.

    3.) Reporting possibilities are very week in DevCenter. PubCenter had much more possiblity about reporting and generating reports, but it will shut down on May 1, 2016. So there will be no serious reporting for apps and ads.

    4.) It is not possible to transfer apps from one DevCenter account to another DevCenter account without loosing reviews, ranking, analitics reports data etc. Nor changing the country nor change individual account to company one.
    In Google Play Store and iOS App Store it is an easy task to change the Country you registered in or transfer apps from one account to another account.
    In DevCenter these are not possible

    5.) Microsoft customer developer support team are giving very very bad, and very anoying support.
    The support team:
     - Usually closing the tickets without solving the problem.
     - Saying that the problem is solved, but it is NOT solved!
     - Saying that another problem is solved, but this problem is NOT related to the ticket problem and closing the ticket
     - Giving template answers to the tickets like a zombie robot
     - They are NOT escalating the ticket to the bug fixing team instead they are replaying that the next week they will check the problem again. Of course the problem will exist if nobody solving it. They doing it in an infinite cycle or until they just closing the ticket.

    6.) Windows Ad Mediator(Microsoft Universal Ad Client) is stil instable
    AdMediator 2.0.5 causes a lot of unhandled exception and crashes, for example:

    Object reference not set to an instance of an object.

    at Microsoft.AdMediator.WindowsPhone8.MicrosoftAdvertising.MicrosoftAdvertisingAdAdapter.RefreshAd()
    at Microsoft.AdMediator.Core.Utilities.AdRefreshTimer.TimerCallback(Object state)
    at System.Threading.TimerQueueTimer.CallCallbackInContext(Object state)
    at System.Threading.ExecutionContext.RunInternal(ExecutionContext executionContext, ContextCallback callback, Object state, Boolean preserveSyncCtx)
    at System.Threading.ExecutionContext.Run(ExecutionContext executionContext, ContextCallback callback, Object state, Boolean preserveSyncCtx)
    at System.Threading.TimerQueueTimer.CallCallback()
    at System.Threading.TimerQueueTimer.Fire()
    at System.Threading.TimerQueue.FireNextTimers()
    at System.Threading.TimerQueue.AppDomainTimerCallback()

    Another problem is that after I updated to AdMediator 2.0.5 AdDuplex ads not coming in my Windows Phone 8.0 app.
    Its incredible that after 8 months still not enough to create a stable AdMediator control!!
    You just create a newer and newer version with more-and-more bugs!!

    I give my time(!) and write down these six big problems with the hope that something will change!
    Otherwise I belive that if this mentality will continue it will be causing the end of Microsoft!

    I hope this comment will be read by some Microsoftie who has control about these things

  • User profile image

    Hi  Tommy, Thank you for taking the time to provide detailed feedback on multiple areas. My team is responsible for the monetization, user acquisition & engagement platform on Dev Center. I will follow up immediately on the areas I am responsible for and will make sure to route your issues to concerned folks across Microsoft. Can you please shoot me an email to so I can follow up with you directly on the issues related monetization?



  • User profile image

    Hi Tommy,  Thanks for your appreciation on Pubcenter. Dev Center will be one stop shop app management, monetization & user acquisition. We will be bringing advanced publisher/developer ad performance reports to dev center soon. This is already in our roadmap. Are there any specific reports such as "scheduled reports" that you are concerned about. Can you please email to me directly at on the specifics so we can respond to you.

  • User profile image

    On issue #6, version 2.0.6 we believe addresses the exception shown above, which I see also in a post to forums from you on 3/24.  happy to look into the adduplex issue but may need more details. sorry for the trouble you've been having getting traction through support, I will be working with Vijay to figure out where things went awry there.

  • User profile image
    Tim Sanders

    Excellent session!! Great content on monetisation and user acquisition

  • User profile image
    Lina M

    Learnt a lot in this session. Authentic presentation by the speakers.

  • User profile image

    If this ia place for wishful thinking, then why not put this one out, a Xamarin.Forms-compatible AdMediator'd be great if you supported other platforms too...but at least giving us a (U)WP one would be great start.

  • User profile image

    Nice talk Vijay! Can you share average CPI for games ? When will CPI billing coming?

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