App Discovery in the Windows Store

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Description

Attract more customers in the Store by making your apps more visible and enticing. Learn about how you can improve the appearance of your products in the Store and how this impacts discovery through search, suggestions, and recommendations.
For more information, check out this course on Microsoft Virtual Academy:

Day:

0

Session Type:

Pre-recorded

Code:

P506

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The Discussion

  • User profile image
    Manuel

    I've followed the advice described in this video, and I'm still getting more sales at the XBLIG Marketplace that at the Windows Store for the very same games. I don't deny that there has been an improvement at the Windows Store, but there is still much more to do.
    * This video makes reference to link (please do read the comments on that article): https://aka.ms/hh35v4
    * Keywords still don't work well. True, after 7 months of complains, now they are somewhat working, but not quite yet: It is still better to add the keywords to the App's name, even if that results in a silly name.
    * In-App purchases are buggy, just sample some user's feedback and you will find many complains about them, e.g. they are lost if the App is re-installed.
    * An App needs downloads to get a good reputation, and yet it needs a good reputation to get downloads. It's a "Catch 22".
    * The only thing that works well is to pay for advertising.

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