A/B Testing for UWP Apps: Experiment for Success

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Have you ever wondered if modifying in-app offer descriptions or ad placements in your app would boost conversions? Or whether modifying the difficulty in a particular game level might boost user engagement and retention? You can test these hypotheses, and many more, with A/B Testing for Apps. Learn how to run experiments in your Windows Store apps from Dev Center, using our new SDK. Also see how you can switch your audience to a winning app variation from Dev Center in two clicks, without republishing your app. Making a great app is your first step in achieving success: experimentation helps you make data-driven decisions for evolving your app to continually engage your audience and achieve long-term success.



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