Retail | Big Data + Project Why: Understanding Demand

Arca Continental desired to extract maximal value from their big data, so they held a competitive bake-off between a host of software vendors & software service providers to discover which path would be best to drive organizational big data unity. Neal Analytics rapidly rose to the top of the service providers through a consistent, deeply focused data science methodology.

This methodology, paired with ARCA's visionary leadership, led to a clear, ROI-based Big Data roadmap, and an intriguing pilot project, exploring the demand drivers for Arca Continental's key markets & channels.