Cortana Analytics for Marketing
Microsoft has helped many customers like Mendeley realize the full potential of marketing using cloud-based machine learning. In this session, we will present how Cortana Analytics brings key capabilities to next-generation marketing. Examples include: (1) Accurate lead scoring that helps substantially improve effectiveness of marketing and sales; (2) Early identification of core users that allows brands to engage with users better; and (3) Real-time marketing that enables personalized and contextualized marketing decisions. With Cortana Analytics, you can quickly deploy marketing solutions, gain user insights, and engage with customers with improved accuracy and efficiency, all backed by Azure's scale and elasticity.