Creating 360-Degree Customer-Journey Analytics

Creating a superior customer experience that transcends devices, channel, and location constraints, with closed-loop feedback in near- or real-time, that can modify customer behavior is becoming critical in today's digitally connected world. We will discuss how Cognizant has leveraged Cortana Analytics suite to get better insights as to why a customer cares to use or not use an organization's products and services and the underlying mindsets, moods, motivation, desires, and aspirations that trigger their attitude and actions. With this information, any organization can modify their customer strategies to ensure successful outcomes and enhanced customer experience and engagement.