Developer’s guide to marketing and monetization of Windows Store apps
Developers are good at coming up with game and app ideas and even better at implementing them. Unfortunately the road to success doesn't end with the submission to the Store. Actually, getting your app into the Store is only the first step on the long ride to success. In this session Alan Mendelevich (founder and CEO of AdDuplex) shares the insights he collected over the years of interviewing successful indie developers, monitoring and collecting great marketing ideas they use to spread the word about their apps and maximize the returns on their investments.