Travel the road to the White House through the cloud: how data will decide the next President

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Today's Presidential campaigns have the technical sophistication of a modern enterprise, the constrained environment of a startup, and a relentless timeframe. Political rhetoric may get air time, but data wins elections. Political operatives use data analytics to target communications, identify supporters, garner donations, organize field staff, drive voter turnout, and predict outcomes. In this session, Microsoft's Campaign Technology Services team discusses its role in the 2016 U.S. Presidential campaigns, the Iowa Caucuses and the party conventions, our customers' adoption of Machine Learning, various Microsoft Azure data platform tools, and the broad implementation of Microsoft Power BI visualizations.



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