Application Insights: Putting the "cycle" back in Application Lifecycle Management

Does your development team's lifecycle actually cycle? Or is a feature considered done when it hits production? A great process involves effective requirements gathering, development, testing, then continuous deployment all the way to production. But what about the feedback loop from your shiny, fresh deployment back to the people who need to know? Did your team break something? Slow something down? Do customers even use the new feature? Application Insights combined with some clever architecture and can help bridge this gap and extend your lifecycle to include what happens AFTER production.