Think.Feel: A crash course for Architects by Architects on Design Thinking

Play Think.Feel: A crash course for Architects by Architects on Design Thinking
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Description

Imagine using design to drive innovation and improve commercial performance, namely in a Mobile-First, Cloud-First era.  Successful businesses aren't just imagining it; They are doing it. And they are doing it with Design Thinking practices and methodologies. Design Thinking has been responsible for disrupting markets, transforming services and delivering profitable returns. The predominantly visual and user-centred techniques used in design research uncovers many unarticulated needs and requirements. And it's the empathetic unearthing of these needs that delivers insightful value propositions.

Day:

2

Level:

Level 200

Session Type:

Breakout Session

Code:

M212

Room:

New Zealand 3 (SKYCITY)

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