Advancing the Experience Business together – CDM + XDM

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The Experience Business has become more data driven than ever-with volume expanding, channels increasing, and information that is siloed. Learn how the Adobe Experience Cloud provides solutions to execute marketing campaigns and connect CRM with experience marketing by leveraging Microsoft Dynamics 365 and Adobe Campaign. Marketers today must integrate new datasets from multiple channels to accurately segment audiences, so Adobe is building a centralized cloud-based platform for the Experience Business on Microsoft Azure. To model data around the Experience Business, the Experience Data Model (XDM) makes data exchange between Adobe and third partners easier and links entities from Adobe and the Microsoft Common Data Model (CDM).


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