How we ended up with a Geospatial Augmented Reality Start-Up challenging Pokemon GO

Play How we ended up with a Geospatial Augmented Reality Start-Up challenging Pokemon GO
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Description

Focus on the journey, not the destination. Joy is found not in finishing an activity but in doing it. This is the story of how frustration, an idea, and a lot of determination led to a bootstrapped tech start-up. We are a female tech start-up who had to push past a lot of people with a lack of vision. After 2 business incubators and a third one about to start, we would like to share our lessons learned, the insights that kept us going, our technology vision and learnings from the Augmented Reality industry. We have been praised as an inspiration to the Film and TV industry and the media has called us the NZ native, safer version of Pokemon Go for kids. The aim of this talk is to inspire those fearing redundancy, encourage the entrepreneurs and innovators sitting on the fence with an idea not quite knowing how to start, and provide those with a hunger for technology some first-hand Geo AR insights into the Mixed Reality realm.

Day:

3

Level:

Level 200

Session Type:

Breakout

Code:

M242

Room:

SKYCITY Theatre

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