Effectively Engaging With The Media

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Student technologists and entrepreneurs focus their time on conceiving and creating a project and often give less thought to how to effectively describe and showcase their work, and engage with media to broaden awareness. As innovative projects and startups compete for media attention, this session will provide guidance on:

  • Developing a compelling elevator pitch that will pique a reporter’s attention in your project/startup
  • How to effectively talk with media, and what reporters are most interested in hearing
  • When is the best time to engage with reporters (e.g. prototype, funding secured, IPO, etc.)



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