Brand and Consumer Psychology | João Vitória - fēng

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Description

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Find out why Brand matters for all businesses and how audiences relate to brand communication.

About the Speaker

João Vitória

Founder and Creative Director @ feng | www.feng.pt | jv@feng.pt

US native João Vitória has been working on digital projects and traditional media since the early 90's. A former technology journalist and TV host, his work is all about pushing the boundaries of advertising and marketing with technology and his DIY approach. Although his business cards have always had technology related titles, he feels most comfortable in his creative work. From the Riverwalk in San Antonio, Texas to the Pushkin Museum in Moscow, he has consulted, developed projects and delivered installations in locations as diverse as airports, historical buildings, retail spaces, movie theaters, stadiums and music festivals. His passion for hacking traditional outdoor advertising led him to global recognition with the JC Decaux Innovate Campaign of the Year in 2012 for Samsung.

Know more about João Vitória at www.joaovitoria.com

Check out all upcoming Journey to the Websummit Masterclasses here.

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