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As content and services are delivered to customers in more locations, on more devices, users are expecting information to be more tailored to their context and more relevant not to just "What" they are looking for, but "Where". Microsoft's Alex Daley hosts this session exploring ways to reach customers with location relevant information, building richer experiences that make your site or application more "sticky" and fulfilling for users. Alex covers using Microsoft's Virtual Earth development technologies to build applications from store locators to location-based social networking to customized vertical search experiences.
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