Amazon subsidiary Alexa.com is leveling the search playing field. For the first time, developers looking to build the next "big thing" in search or an ultra custom search engine have access to the 300 terabytes of Alexa crawl data, along with the utilities to search, process, and publish their own custom subset of the data-all at a reasonable price. Developers no longer need a million dollar budget or to reinvent the wheel designing search algorithms, to be able to build their own search engines or create customized Web services based on data from the Alexa crawl. As a full-service Web analysis and Web service publication platform, the Alexa Web Search Platform should allow any user with an Internet connection to access Web content on a large scale and provide new services or applications to the online community. Jeff Barr provides an overview of the Alexa API and shows developers and designers how to get on the new, leveled search playing field.