Next Design 3.0, Making Sense of Design Now


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In the strategic design space, "defuzzing the future" involves helping organizations figure out what their challenges and opportunities actually are and then helping them move forward in human-centered ways. Come see how the new generation of design agencies becomes more involved in complex organizational issues, in the creation of organizations, and in their many innovation-related systems. Learn about the new skills and tools that are needed to transform existing design agencies into organizations that are prepared for new strategic design opportunities.

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