Designing Bing: Heart and Science

Come hear how Bing is evolving search beyond a simple text box with "10 blue links" to a "decision engine". Learn how web designers and developers can benifit from the lessons learned creating the Bing search engine including using benchmarks for good design testing (metrics, eye-tracking, click-through rates) as well as how to bring in "emotional UX" to help drive innovation beyond what just data can provide.