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Your Mission: We need great creative ideas, we need them implemented, and we need to make customers love them, all in the space of six months. You have zero budget. Go! Under huge pressure to innovate, how do you get people to buy in to your ideas and then actually get them done? How do you avoid getting side-tracked by blue-sky thinking whilst delivering a project to time and budget yet still realize the ambitions we set in that blue-sky thinking? How do you even justify doing 'something different' or focusing on Experience in the first place? See how to get Experience-based innovation going, how to get it to flourish, how to define its success factors and measure the "Return on Experience".
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