Total Experience: A Design Methodology for Agencies
Designers today have many exciting opportunities to envision new brand engagement strategies that help brands reach consumers in an increasingly diverse world. However, the design and creative process in a multi-platform, multi-audience world can be extremely complex. Total Experience enables deep collaboration and develops integrated multichannel strategies quickly and effectively. This session touches on live examples and the creative techniques used in social design, mobile and geo-location with major brands. Hear about key learnings based on brand solutions delivered through the application of the Total Experience methodology. In addition, hear about the core tenants of Total Experience as well as new insights on how to drive effective prototyping and detailed audience analysis as an approach to designing the right marketing platform that reaches the right consumer at the right time.