Total Experience: A Design Methodology for Agencies

Download this episode

Download Video


Designers today have many exciting opportunities to envision new brand engagement strategies that help brands reach consumers in an increasingly diverse world. However, the design and creative process in a multi-platform, multi-audience world can be extremely complex. Total Experience enables deep collaboration and develops integrated multichannel strategies quickly and effectively. This session touches on live examples and the creative techniques used in social design, mobile and geo-location with major brands. Hear about key learnings based on brand solutions delivered through the application of the Total Experience methodology. In addition, hear about the core tenants of Total Experience as well as new insights on how to drive effective prototyping and detailed audience analysis as an approach to designing the right marketing platform that reaches the right consumer at the right time.







Available formats for this video:

Actual format may change based on video formats available and browser capability.

    The Discussion

    Comments closed

    Comments have been closed since this content was published more than 30 days ago, but if you'd like to send us feedback you canĀ Contact Us.