The Elephant in the Room

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Do you want to learn why the process of designing software always reveals our humanness - our biases and prejudices, quiet agendas, irrational actions, and diverse portfolio of imperfections - in full effect. This Elephant in the Room session picks up where one of MIX09's highest rated sessions, A Website Named Desire, left off. We walk through the design process for newly redesigned sites like MIX Online and Channel9 in embarrassingly honest detail. This year we go further, drawing insights from fields like behavioral economics and evolutionary psychology to explore how embracing politics and understanding human nature makes our designs better, our projects smoother and our lives happier.







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