MIX10

The Democratization of the Design Industry

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Come hear how the creative industry and its incumbents are under attack by a growing group of "underdogs" - nighttime freelancers, creative hobbyists, surprising talent from the developing world, and just plain (albeit shockingly good) amateurs. Learn how cloud computing, has catalyzed this revolution by making it easier, cheaper, and quicker to deploy user generated content and fueled its advance in the areas of video (YouTube), design (crowdSPRING), photography (iStockPhoto) and countless others. We also ask the question "what's next?" and discuss how unrelenting pressure is crumbling the old-world empire, as represented by Getty, Ogilvy, and Burnett, and giving way to new business models, new competitive opportunity, and new challenge.

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