Cloud computing is creating enormous opportunities for developers looking for a lower entry point and periodic scalability. Of course, maintaining personal data "in the cloud" raises issues of privacy and security as well. Give some thought to what you'll promise before asking your customers to take that leap of faith. In this session we discuss some industry best practices in the cloud and the evolving expectations of end users. If you're considering building a cloud application for the general public or an enterprise, this session is a must.