As live and on-demand online video distribution grows so does the need for meaningful and timely analysis of consumption and quality of service. Microsoft Media Platform Audience Insight is a composeable collection of technologies that enables media publishers, application developers, business decision makers and technical support staff to gain real time insight to media streaming applications. Audience Insight provides real time visibility into digital media related events, for example video starts, DVR actions and advertising delivery. These events are correlated and grouped to produce sets of KPIs to inform real time decision making and contextual business analysis. This session will review the architecture behind Audience Insight and will demonstrate how to gain insight for massive scale video distribution scenarios.