Driving business strategy with Enterprise Social

To answer the question "what's your social strategy?", there's a systematic path to assess your business environment and identify high impact opportunities. Social psychology is telling us that "behavior can be viewed as a function of the person in the environment" (Kurt Lewin). As value creation is the outcome of desired behavior, a good social blueprint has to be focused on a persona based understanding of engagement models and a framework to facilitate the design of suitable social environments within different scopes (e.g. customer centric, B2E, ...). The purpose of this session is to provide a structured overview of the success factors, lessons learned and available tools to use as a foundation for a 360 degree social business architecture.