Customer Showcase: Better Brand Management through SharePoint 2010 Collaboration and Knowledge Management

The session will discuss and demonstrate Kraft Foods's use of SharePoint 2010, specifically outlining: the business case for creating customized internal sites; how Brand teams have used SharePoint Portals to better manage their business; Increasing Brand Managers personal productivity by flattening the learning; How to increase user adoption and usability from a non-technical user base and Connecting Kraft through SharePoint to their Agencies, Retail Partners, Suppliers, etc.