Customer Showcase: Kroger Launches Business Social Networking with Yammer and SharePoint 2010
In 1883, Barney Kroger invested his life savings of $372 to open a grocery store at 66 Pearl Street in downtown Cincinnati. The son of a merchant, he ran his business with a simple motto: â€œBe particular. Never sell anything you would not want yourself.â€ It was a credo that would serve The Kroger Co. well over the next 120+ years as the supermarket business evolved into a variety of formats aimed at satisfying the ever-changing needs of shoppers. Today, Kroger ranks as one of the nationâ€™s largest retailers with nearly 2,500 stores in 31 states under two dozen banners and annual sales of more than $70 billion. Due to Kroger's tremendous growth and size, helping its 340,000 associates stay connected and share knowledge is critical. While technology plays a strategic role, creating an environment where Kroger associates can innovate, contribute insights, collaborate, and be inspired is key. Our session shares Krogerâ€™s journey to support these goals and launch a pilot for business social networking using Yammer and SharePoint. We will discuss the business vision, use cases, and technical implementation.