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Many executives understand that social business has an opportunity to fundamentally change the way their organization works. Yet many companies face significant barriers to achieving success. Social business changes the way work gets done. But, to be successful, processes must be designed to assure adoption. In this session, we'll explore the keys to help your organization achieve meaningful results from your investment in social: leading a social culture, measuring what matters, and engaging users to incorporate social in the flow of their work. _x000D_
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