Driving enterprise social from the bottom up

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Description

Rolling out an internal social network looks like a deceptively simple exercise. In reality it’s a major change management initiative. In this session I will go through my journey as an employee “Yammer champion” and share my mistakes and successes as a non-manager who wanted to make Yammer work for a UK based nonprofit. I will also use examples from other organizations taken from my book Internal Social Networks The Smart Way. In the process map out a potential path that you, too, can follow when looking to make enterprise social the default communication and collaboration method in your organization.

Day:

0

Level:

200

Track:

Social

Session Type:

Best Practices

Code:

SPC266

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The Discussion

  • User profile image
    Virpi Oinonen

    Quick message from the presenter:

    Hi there,
    I'm looking for stories about enterprise social adoption (especially if you've run into problems/adoption is so slow you are on the verge of giving up). In exchange for your story/Q&A with you I will suggest ideas and resources that you can try in your organisation (people you can contact, case studies and/or research that you might find helpful). Drop me an email or tweet me and I'll get back to you as soon as I can.

    Oh and if you have any questions about the presentation, just post them in the comments!

    Cheers,
    Virpi
    virpi(at)businessgoessocial.net
    @voinonen

    PS. Interested in the cartoons? Check out www.businessillustrator.com

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