Avi Sagiv is a principal Program Manager in the Windows Defender Advanced Threat Protection product group (part of Windows Enterprise and Security Group). Avi is responsible for customer trial experience as well as early adoption efforts. In addition, Avi is also driving competitive analysis to identify opportunities, determining product positing and go-to-market strategies. Avi has been at Microsoft since 2003 and prior to his current role worked across various product teams, including Skype and Microsoft Advertising. Avi holds Bachelor of Engineering degree and MBA from Kellogg School of Management.