Clemens Vasters focuses on the Internet of Things, Smart Products, and digitally-enhanced infrastructures in our daily lives. He's lead architect of the Azure IoT Services and Service Bus Messaging at Microsoft Corporation (and the creator of other shiny things like Azure Notification Hubs). Clemens is Microsoft representative in the OPC Foundation's Unified Architecture Working Group, is member of the OPC Foundation Technical Advisory Council, participates in the Industrie 4.0 effort in the German IT association Bitkom, represents Microsoft in the Industrial Internet Consortium, and deeply involved in Microsoft's messaging standardization efforts.