Dale Herigstad

Dale Herigstad, Chief Creative Officer, Schematic. One of the most recognized—and decorated—names in design, Dale provides the vision for Schematic’s creative and user experience development. With 30 years of broadcast and interactive design experience, he is a driving force behind Schematic’s push to converge enhanced and interactive television, broadband networks, emerging wireless media and the Internet. A leader in interactive television development, Dale designed the interface for Time Warner's Full Service Network in Orlando and pioneered new spatial navigation interfaces and enhanced programming for Sony, CSI, Survivor Africa, Life360 and Turner Classic Movies. Dale has designed more than 15 network broadcast packages, including directing and designing the on-air graphics for three Winter Olympics broadcasts on CBS, each of which earned him an Emmy. He won his fourth Emmy on behalf of Schematic in 2005 for his contribution to the Cablevision iO digital cable service. Before Schematic, Dale started H Design, a company that created network-branding packages for Fox Network, Fox Sports Net, WebMD Television and National Geographic Channels International. Prior to that, he worked as an independent creative director, creating branding systems for ABC, NBC and other leading motion design firms in Hollywood. Dale has served on the Broadcast Designers Association and the Interactive Television Alliance board of directors. He regularly speaks at industry events, including Promax/BDA, SIGGRAPH, CHI, DICE and MILIA. He has been active with the AFI Enhanced TV Workshop for many years, and has taught design, information architecture, and animation at UCLA, the California Institute of the Arts and Art Center College of Design in Pasadena. Dale is also a fellow at Ball State University, working closely with the school's user experience testing labs.