David Armano

As VP, Experience Design for Critical Mass, David has the privilege of leading talented interdisciplinary teams across a variety of clients while leveraging his background as a creative problem solver and strategic thinker. David has over 14 years experience in the creative field with the majority of his time spent in digital marketing and experience design. An active thought leader in the industry, David authors the popular Logic + Emotion blog currently ranked in the top 50 media + marketing blogs according to Advertising Age. David's writing and visual thinking has been cited by Forrester, Adweek, Crain's Chicago, The Boston Globe and landed him in BusinessWeek on several occasions including their “Best of 2006”. Prior to Critical Mass, David spent time as a creative lead at notable firms such as Digitas and Agency.com—putting in a combined tenure of 8 years in the large digital agency environment. He led multiple user-centered initiatives for clients such as HP, Allstate, Fifth Third Bank, Miller Brewing, Grainger, and Bally Total Fitness. Previously, David earned his interactive stripes working with The Chicago Tribune. David helped launch and upgrade site features, functionality and content for the Tribune's flagship site. David also accumulated broadcast and direct marketing experience while working for companies such as Fox and Columbia House. David holds a BFA cum laude in Computer Graphics from Pratt Institute. He minored in Visual Communications and was fortunate enough to study under some of the most innovative minds in the industry. He currently resides in a near-northern suburb of Chicago, not far from Lake Michigan. When David isn't working, surfing the net, or riding his motorbike—he can be found spending quality time with his wife and two boys.