Deborah Adler

Motivated by a desire to make people’s lives easier and safer, Deborah Adler designed a comprehensive system for packaging prescription medicine as her master’s thesis. The result—a completely reinvented prescription bottle and label. She brought this innovation to Target, and together they developed the ClearRx system. Adler continues to deliver new directions in products, packaging, labeling, identity and information systems through her multi-disciplinary design studio Deborah Adler LLC. There she pioneers design solutions for clients such as Target, Johnson and Johnson, and Medline in addition to exploring and developing her own projects. Always at the heart of her work is the belief that design can change people’s behavior. Prior to forming her firm in 2007, Adler was a senior designer for Milton Glaser for five years where she provided guidance to clients seeking new avenues in visual communications, signage programs and brand identity. Many prominent media outlets including New York Magazine, Glamour Magazine, NBC Nightly News, and CBS Sunday Morning have featured Adler. Her work is in the permanent collection at the Museum of Modern Art (MoMA) and has been shown at the Cooper Hewitt as part of the National Design Triennial and as a solo exhibition From Master’s Thesis to Medicine Cabinet. Adler received her Master of Fine Arts in Design from The School of Visual Arts in 2002.