Jed Nahum is Director of Product Management for MSN's forthcoming adCenter advertising platform. He and his team focus on feature planning for search, contextual and other platform improvements. His team works with customers and industry experts to integrate their requirements and suggestions into the platform. Prior to his work for MSN, Jed directed search engine marketing at SmartBargains.com. At Amazon.com, Jed spent several years in product management. While there, he identified the opportunity and drove the business plan to launch Amazon's cell phones store and also managed the pricing function for several lines of business.