Jeff Lanctot serves as Avenue A | Razorfish's vice president and general manager, and discipline lead for media. Jeff joined Avenue A | Razorfish in 1999, and served as the agency's vice president of media and client services prior to his current role. The Avenue A | Razorfish Media team is the largest buyer of interactive media in the U.S. and the AR Search division is the country's largest SEM. Prior to joining Avenue A | Razorfish, Jeff worked in direct marketing as vice president of Qualfund LLC. He began his career with the Deloitte Consulting Group, providing management consulting and business analysis for a host of Fortune 500 companies and government agencies. Jeff, a graduate of Washington State University, is a recipient of MEDIAWEEK's "Media All-Star" award, B2B Magazine's "Best & Brightest Media Strategist" award, and was named one of Media Magazine's "50 Most Influential People in Online Advertising."