Jennifer Slegg is acknowledged as the leading expert on contextual advertising, particularly Google AdSense & the Yahoo! Publisher Network. Her blog, JenSense (http://www.JenSense.com), deals exclusively with contextual and behavioral advertising. Her unique style brings insight to both publishers and advertisers of the many contextual advertising programs as well as the relatively new area of behavioral advertising. She is also well known as “Jenstar” on several webmaster & publisher forums, and is a regular speaker about advertising and copy writing at various webmaster conferences.